To me, rhubarb is a very “British” flavour. From the “Rhubarb Triangle” to crumble, it’s definitely something I associate with the UK.
That said, we really kinda suck at it.
The number of purported rhubarb items that actually taste little to nothing LIKE rhubarb seems infinite. The ever-growing catalogue of rhubarb gins is a great example. I’m not saying they’re bad, just that I’ve yet to have one that actually tastes like rhubarb.
Admittedly it is a divisive spread. It doesn’t bring much in the looks department, the texture is form-holdingly sticky and the taste is an overwhelming shout. For all that, though, I neither love nor hate it. I quite like it, sometimes. Other times, I’m not that bothered.
However I have to congratulate them on their expansion into a plethora of products. Cheese, crackers, peanut butter, nuts, breakfast biscuits and now houmous.